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Role : UI/UX Designer

Tools : Figma & Photoshop

Duration : Less than a month

Challenge

The Greatest Challenge that i've faced in this project is how short the duration is for creating 2 digital brand & products simultaneously and this project forced me to step out of the friendly design into a design that focuses on how easy the user to buy the product so it had many CTA, adaptation is indeed important.

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How to Overcome it

In order to achieve the deadline, i deployed a fast-paced agile research and design, Double Diamond is the suitable UX Framework for this case.

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Product Overview 

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Product 1 : Promanage

Promanage is a product about selling variety of digital project management templates consisting of 3 level of products. The templates is based on Microsoft Excel and Word.

Product 2 : Profinance

Profinance is a product about selling variety of digital financial reporting tools consisting 3 level of products. The templates is based only on Microsoft Excel. 

UX Framework :
Double Diamond

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Discovering the Problem

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I did divergence research with some interview towards individuals with a business focus. and we discover and we summarize the problem using UX Mindmap.

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Define the Problem

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The problem that i have discovered needs to be defined in the roots of the problem and i'am using 5 Why's.

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Develop the Solution

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Based on the defined problems, i developed some site maps of the upcoming features adapted by the concept of the website. Design and Test are also a part of  this phase.    

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DESIGN PREVIEW

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FULL PAGE : HERE

FULL PAGE : HERE

Heat Maps Testing (Usability)

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Deliver the True Solution

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From the heat maps, i evaluated the solution to create the suitable CTA to increase the sales of the product and surprisingly, it worked!

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Sales from 27/10/2022 - 14/01/2023

Prop+

Prokerja

MyJNE

PaDi UMKM X IDFood

LBB Cake

© 2022 by Rafli Arandhana. Proudly created with Wix.com

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